(◕ل͜◕) Nº112 Beat Bad Habit Pains with Marginal Gains 💎 🕯️

The aggregation of marginal gains is a very cool concept.

“If you get 1% better each day for an entire year you’d be 37 times better at the end of the year. That’s 3,700% better. Compounding is cool.” — Patrick Griffith

Patrick watched the same video I did of a James Clear talk. (yeah it starts with a Team Sky example — link below) James suggests that habits are the compound interest of self-improvement:

  • Good habits make time your ally.
  • Bad habits make time your enemy.

Here are his four stages of habit formation.

  • Noticing: Many people think that they lack motivation when what they really lack is clarity.
  • Wanting: shape your environment to provide you with what you want vs. just wanting what is available now
  • Doing: Quantity vs Quality? Quantity leads to quality. Sometimes you need to try things and make mistakes to get good.
  • Liking: Figure out how to bring the long-term reward into the present. Don’t break the chain.

I believe figuring out how to leverage this approach is key for everyone. Check out the video about this concept below in the Startups section.

thank you for reading,

Jon

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p.s.

In one week, I’ll be going Bonn or Bust!

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Cycling

if you’re gonna bike pack, do Torino Nice Rally.

Torino — Nice rally 2017 by Ass Savers

asssavers.exposure.co

Twotone client & personal friend of mine Staffan Widell of Ass Savers did the Torino Nice Rally this year. And god damn does this post nearly do justice to the sheer magnitude of how incredibly amazing the route truly is. Click & get stoked.

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Dsc 0048

Soigneur — Bikepacking La Resistancesoigneur.nl

Gravel /’grævəl’/ is a loose aggregation of rock fragments. It is also a concentration of radness ; )

I’ve been meaning to get down to Talloires for some time now. Soigneur beat me to it! Stoked to visit bASECAMP soon!

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Omslagrwmamsterdamlr

Pre-order the book! — RIDE WITH MEridewithmeworld.com

My friend Roos is making a great cycle guide to Amsterdam. Check it out!

Startups

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Uctzuweqyn6msak pkkinfzxvpemfce084qdpildhlq

What happens in an internet minute in 2017? | World Economic Forumwww.weforum.org

In any given month, more than 25% of Earth’s population logs into their Facebook account at least once. This kind of scale is almost impossible to grasp.

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Maxresdefault

1% Better Every Day www.youtube.com

“Every action is a vote for the type of person you wish to become.”

Good weekend watching here.

25mins well spent.

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1*frald0togwmy5yoe 6bpxg

Inbox Talks with Jon Woodroofblog.getrevue.co

Wonder how & why I do this newsletter?

Here’s your chance! ; )

Sales

Tackle struggles or jobs your prospects want to get done

Applying Jobs-to-Be-Done to a Cold Email

www.linkedin.com

Your cold emails get deleted because they center around the seller’s message, not the buyer’s point of view; their ‘Jobs-to-Be-Done’. Great post for a key concept!

Why salespeople should act like consultants logo featured
Why salespeople should act like consultants logo featured

Why SaaS sales people should think like consultantsblog.intercom.com

There are few interactions more cringeworthy than a salesperson hard-selling a prospect. They can be awkward, uncomfortable and, at worst, confrontational.

How to master seo for your blog and website
How to master seo for your blog and website

The Build Cycle Podcast #031 — SEO Masterclass with Ezoic’s Tyler Bishop — The Build Cycletylerbenedict.com

Here are the key lessons from this interview:

  • Don’t ignore the low hanging fruit: catchy headlines & naming your image files
  • Include relevant key words and phrases in your copy.
  • Improve old content — Updating and improving content that’s already ranking on pages two and three of search results can easily push it onto page one,
  • Use H2 headings to break up sections — split up content into sections and use sub-headlines to call them out.
  • Don’t guess, know which keywords people are searching for — are you assuming you know why people are searching for?

Radness

Goodbye Uncanny Valley, Alan Warburton

vimeo.com

The Uncanny Valley is that strange place where things are almost real… but not quite. After decades of innovation, we’re at the point where we can conjure just about anything with software.

The battle for photoreal CGI has been won, so the question is… what happens now?

What this video to find out! (15min)

Here’s to upping your game 1% each day this week!

Weekly 💌 delivered to your 📬 about Cycling, Startups & Sales + a dose of radness from @jonwoodroof of @twotoneams 🚴