٩(͡๏_๏)۶ Nº90 Will Travel for Gravel 🏔️ 🌄

  • Flip The Obstacle On Its Head — The events that we initially perceive as negative all contain a positive, exposed benefit that we can recognize and act on.
  • Stay Moving, Always. — Those who attack problems and life with most initiative and energy usually win. (#staystoked)
  • Fail Cheaply and Quickly — There’s nothing wrong with being wrong. Each time it happens, new options open up to us and problems can be flipped into opportunities.
  • Follow The Process — In the chaos of life, process provides us a way. The process is about doing the little things, right now. Not worrying about what might happen later, or the results, or the whole picture.
  • What’s Right Is What Works — As they say in Brazilian jiu-jitsu, it doesn’t matter how you get our opponent to the ground, only that you take them down.
  • Use The Flank Attack — Think about this: In a study of more than 280 military campaigns, only two percent were decided on a direct attack on the enemy’s main army.
  • Use The Obstacle Against Itself — A castle can be an intimidating, impenetrable fortress, or it can be turned into a prison when surrounded. The difference is simply a shift in action and approach.
  • Seize The Offensive — Ordinary people shy away from negative situations and avoid trouble. What great people do is the opposite.They never waste an opportunity to flip a personal tragedy or crisis to their advantage.
  • Focus On Something Bigger Than Yourself — Sometimes when we are personally stuck with some impossible problem, one of the best ways to create opportunities or new avenues for movement is to think: “If I can’t solve this for myself, how can I at least make this better for other people?”


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What You Wish You Had Not Done Before You Launched Your App

When launching an app, some mistakes can leave a bitter taste, and can ruin months of hard work, regardless how simple or obvious they seem afterwards.



Experiences become memories…good or bad.

Customer Experience is the New Marketing and Customer Experiences are the New Brand


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  • Make them say “yes” to just one simple request.
  • Show them you are an expert in your industry.
  • Make your offer scarce.
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my 2nd trip with Far Ride Magazine was easily my most eventful 100km ever

#farridesuisse • climbing Swiss Cols with Far Ride Mag



Here’s to turning obstacles into opportunities this week!



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Jon Woodroof

Jon Woodroof

Weekly 💌 delivered to your 📬 about Cycling, Startups & Sales + a dose of radness from @jonwoodroof of @twotoneams 🚴