ᕙ(° ͜ಠ ͜ʖ ͜ಠ°)ᓄ Nº110 Fight or Flight 🛩 🈴
“The fight-or-flight response (also called hyperarousal, or the acute stress response) is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival.”
This week I read about how our fear and outrage are being sold for profit by Tobias Rose-Stockwell. (17min read but worth every second)
Almost every “free” app or service you use depends on this surreptitious process of unconsciously turning your eyeballs into dollars, and they have built sophisticated methods of reliably doing it.
One of the threads of Tobias’ piece is how perceived threats have become “realities”. But the actual threat has actually diminished.
For most of our species’ history, available information tended to be really helpful for our survival. If you heard a lot of stories about wild dog attacks, you learned to be vigilant about wild dogs.
The availability heuristic has been hijacked and we have democratized propaganda for profit. This isn’t going to go away on its own. We have to fight the good fight.
I look forward to his next post detailing some proposed solutions to this phenomenon that is “undermining our greatest strength — our unique ability to cooperate and share the careful and important burdens of being human.”
7mesh went to Colombia & the trip looks so rad!
Bonus points for the Elemnt!
On its website, apparel company Tracksmith describes itself as a “champion for the Running Class.”
Who belongs in this mysterious demographic? (spoiler alert: no bikes. So good though!)
Every tenth post in your Instagram-Feed is irrelevant advertising, Facebook needs constant feeding of the ‘boost this post’ slot machine or you won’t get your message through, social media influencers are in hot water for undeclared promotions and cooperations. What is going on?
Nice one Peter! Luckily, words still matter. 📚
You know the inspirational quotes people like to post on Twitter “the biggest risk is not taking a risk”, “those who will not risk, will not win” etc.
Apparently, entrepreneurs don’t have a propensity for risk, they just have wealthy parents backs this up. Sure you can ‘fail fast’ when you have a safety net.
Startup Accelerators Have Become More Popular in Emerging Markets — and They’re Working — hbr.org
But combatting investor bias is still a challenge.
Sales is positioning.
B2B sales, especially.
It all comes back to the bottom line.
Are you an expert or a hack? A partner or a vendor?
Bonus for the Calendly shoutout! ; )
We’re helping get the word out about this four-week long course. Expect to spend 30–45 minutes every day & tune into a 45min minute live video class Mon/Wed/Fri at 9am PST. Enter TWOTONEREVUE for 20% off!
• 19.00–19.30 — Arrive at The Scale Up Group @ WeWork Metropool (Weesperstraat 61).
• 19.30–19.45 — Intros by your truly & Tobias of TRVL
• 19.45–20.15 — Rick Frenken of iZettle.
• 20.15–20.45 — Jeremy Akers of Instituut Core
• 20.50–21.30 Drinks & snacks are sponsored!
WARNING: If you suffer Aviophobia you should just skip this one ; )
As mentioned in the p.s. above: in Amsterdam this Friday? (the 13th!) Check out Fallen Bird — Another & Lennard Kok.
It is a celebration of their journey translating paper and graphite into black porcelain.
For the first time ever, Lennard Kok joined forces with Another Something [in a close collaboration with Michiel Verweij en Suzan Becking] transforming one of his iconic illustrations into a sculpture made out of porcelain, which was given the name: the Fallen Bird.