Nº145 🎶 Lord, there’s got to be some changes, Gonna be a whole lot of re-arranges 🎶

Good morning!

What do I have in common with Bruce Lee, Bill Nye & Jimi Hendrix? We were all born on November 27th! 🎂

I’m officially 34 today & Twotone is officially 4. I was born on this day in Landstuhl, Germany on Ramstein Air Force Base way back in 1984 & four years ago yesterday I officially incorporated Twotone as a BV here in The Netherlands. Furthermore, (and not quite a topic for a mostly work related newsletter) later today I’ll be at the courthouse for my divorce hearing.

So, if you’re in Amsterdam, come celebrate with a drink at Twotone HQ tonight. To be clear: we’ll announce our annual company party soon so no worries if you can’t swing by today : )

as always thank you for reading,

Jon

p.s.

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p.p.s.

this week’s rhyming subject line is from this Hendrix song.

Cycling

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Riding Electric Bicycles Boon To Health And Not Cheating, Confirms Literature Reviewwww.forbes.com

Fun to see Carlton Reid’s latest Forbes article feature a snap of yours truly on a Tern GSD. This was from a shoot to launch this bike with Ad Lips here in Amsterdam earlier this year. The photo was taken by Sebas Romero.

Now, every time I visit my kids in Florida I use this bike to stay car-free!

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New Carbon MTB power meter from TeamZWATTteamzwatt.com

Our former client TeamZWATT has a new version of their power meter coming out.

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Netherlands Invests Extra €552m To Get Even More People On Bicycleswww.forbes.com

The Netherlands has been the world’s leading cycling nation since at least 1912 — and it shows.

Proud to call this place home!

Startups

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Content promotion is changing. growandconvert.com

If you’re using content to build your business, this is worth reading.

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How to ship when things are shitstackingthebricks.com

“A backwards plan starts at your destination — your goal — and tells you exactly what you need to get there.”

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Pinterest Email Marketing Teardownwww.gethighlights.co

What’s better than an effective email onboarding sequence?

Not. Needing. One.

Sales & PR

600 466860788

#Saleshackerams — Next meetup Dec. 11www.meetup.com

Hey! Our venue fell through, do you have a space in central Amsterdam to host ~80 people on Dec 11? Please let me know!

The Four Stages of Sales Compensation Structures in Early Stage Startups

tomtunguz.com

Your startup is just getting off the ground. You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers. The sales team costs real money, and the question before the company is: how do know what quota plan to assign to the account executives?

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7 Tools To Personalize Sales And Marketing Communications At Scalewww.forbes.com

The Tern snap above wasn’t the first time I’ve made a cameo in Forbes. Here’s an article quoting how Twotone works from back in 2016! : )

Radness

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Telecast — #009 by Space Kadett is out nowsoundcloud.com

Guy also just celebrated working at Twotone for three years!

Here’s to welcoming changes & re-arranges this week!

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Jon Woodroof

Weekly 💌 delivered to your 📬 about Cycling, Startups & Sales + a dose of radness from @jonwoodroof of @twotoneams 🚴