Nº145 🎶 Lord, there’s got to be some changes, Gonna be a whole lot of re-arranges 🎶
Good morning!
What do I have in common with Bruce Lee, Bill Nye & Jimi Hendrix? We were all born on November 27th! 🎂
I’m officially 34 today & Twotone is officially 4. I was born on this day in Landstuhl, Germany on Ramstein Air Force Base way back in 1984 & four years ago yesterday I officially incorporated Twotone as a BV here in The Netherlands. Furthermore, (and not quite a topic for a mostly work related newsletter) later today I’ll be at the courthouse for my divorce hearing.
So, if you’re in Amsterdam, come celebrate with a drink at Twotone HQ tonight. To be clear: we’ll announce our annual company party soon so no worries if you can’t swing by today : )
as always thank you for reading,
Jon
p.s.
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p.p.s.
this week’s rhyming subject line is from this Hendrix song.
Cycling
Riding Electric Bicycles Boon To Health And Not Cheating, Confirms Literature Review — www.forbes.com
Fun to see Carlton Reid’s latest Forbes article feature a snap of yours truly on a Tern GSD. This was from a shoot to launch this bike with Ad Lips here in Amsterdam earlier this year. The photo was taken by Sebas Romero.
Now, every time I visit my kids in Florida I use this bike to stay car-free!
New Carbon MTB power meter from TeamZWATT — teamzwatt.com
Our former client TeamZWATT has a new version of their power meter coming out.
Netherlands Invests Extra €552m To Get Even More People On Bicycles — www.forbes.com
The Netherlands has been the world’s leading cycling nation since at least 1912 — and it shows.
Proud to call this place home!
Startups
Content promotion is changing. — growandconvert.com
If you’re using content to build your business, this is worth reading.
How to ship when things are shit — stackingthebricks.com
“A backwards plan starts at your destination — your goal — and tells you exactly what you need to get there.”
Pinterest Email Marketing Teardown — www.gethighlights.co
What’s better than an effective email onboarding sequence?
Not. Needing. One.
Sales & PR
#Saleshackerams — Next meetup Dec. 11 — www.meetup.com
Hey! Our venue fell through, do you have a space in central Amsterdam to host ~80 people on Dec 11? Please let me know!
The Four Stages of Sales Compensation Structures in Early Stage Startups
Your startup is just getting off the ground. You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers. The sales team costs real money, and the question before the company is: how do know what quota plan to assign to the account executives?
7 Tools To Personalize Sales And Marketing Communications At Scale — www.forbes.com
The Tern snap above wasn’t the first time I’ve made a cameo in Forbes. Here’s an article quoting how Twotone works from back in 2016! : )
Radness
Telecast — #009 by Space Kadett is out now — soundcloud.com
Guy also just celebrated working at Twotone for three years!
