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⋛⋋( ‘◇’)⋌⋚ Nº161 Birds of a feather flock together 🐦🐤MWLxHIFIxAssSavers Edition

Jon Woodroof
6 min readSep 28, 2019

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In 161 issues of these weekly labor of love, I’ve never repeated a single subject line, UNTIL NOW! ; )

I first used ⋛⋋( ‘◇’)⋌⋚ birds of a feather flock together 🐦 🐤 for Nº93 and today, it is to feature the long time comin’ collabo between My Wild Love, Ass Savers & HIFI Wheels. Built upon intros that I made between cool people at cool companies.

This collaboration is about a bike (surprised?) but also more than that. There is even an 8-bit game (desktop only) where you can BUNNY HOP OVER AN OSTRICH! (the bird metaphor goes even further than you though!)

But the real magic of this project is the people and positive vibes behind 4 globally far flung & very cool companies from very different corners of the world:

  • 💦 ASS SAVERS — founded in Workspace 6 in Amsterdam ages ago but HQ’d in Gothenburg, Sweden with an office in Berlin. These guys keep you stoked & not soaked!
  • 🐎 My Wild Lovealso founded in Workspace 6 (Stefan of Ass Savers rented a desk from Paul of MWL) but now MWL is based 1/2 in Cape Town, South Africa & Hobart, Tasmania yet still based on Italian steel. I miss having Paul & Dario around the office!
  • 🎙HIFI WheelsPortland, Oregon based purveyors of hi-fidelity fast A F carbon hoops to smash your opponents in a crit & simply make your bike look radical while you take a picture of it. Josh & co at HIFI are keeping rock’n’roll alove…

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Jon Woodroof
Jon Woodroof

Written by Jon Woodroof

Weekly 💌 delivered to your 📬 about Cycling, Startups & Sales + a dose of radness from @jonwoodroof of @twotoneams 🚴

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