Nº176 In Fashion to Follow Your Passion 🛍️🎒

hello, hello!

let’s dive right into this week’s theme: The Passion Economy and the Future of Work. It was inspired by an a16z article of the same name by a partner at the firm, Li Jin.

Their synopsis:

“The passion economy is the new gig economy.

Where the gig economy established turnkey ways for workers to make money, the passion economy is all about enabling people to turn their passions into livelihoods.

Gig work isn’t going anywhere, but these new digital platforms help people monetize their individuality and capitalize on their creativity — whether that’s producing video content or playing video games.

[The article] explains what makes these digital platforms unique and how they’re helping usher in the passion economy.”

In many ways, I’ve seen this trend materialise in the work we do at Twotone. Both in the services we render as an agency as well as the people we work with (i.e. influencers, ex-athletes and other freelancers with unorthodox value propositions and business models that benefit our clients).

The vexing problem for most (including me, initially… and even still) is that simply following [monetizing] your passion may indeed be in fashion but understanding how to put it into practice is about as easy to grasp as a cactus. Why?

Well, here are 3 Reasons It’s So Hard to “Follow Your Passion”: