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Nº189 | readiness? minimal or optimal for the new normal 😐💡
I spared you virus buzzwords in the subject line but it’d be silly to not address how things are changing around us daily. One email that stuck out among the weird ‘letter from our CEO about how we’re handling COVID x, y, z’ sea of spam was one from J. Cornelius at Nine Labs. We both are from Atlanta and kinda knew each other from back when I lived there.
Recently we had a coffee in Amsterdam. He was here setting up a European entity for Nine Labs. He and his wife are keen to relocate here. So, we talked about daily life, doing business and more in The Netherlands.
Well, J. shared some great and actionable food for thought in his last newsletter and I decided to share it here to:
Here are several exercises your company should be doing right now to prepare for and respond to the new normal and be ahead of the pack.:
1. Customer Value Mapping
Map out your customers’ path using your products and services to find ways to improve or add to the value you create for them by creating a User Journey Map. How well do you understand the task they are trying to accomplish and the steps they take to do it? Overlay those steps with how your product and business model works to find gaps that can be closed, chances to remove friction, and new ways to create and capture value.
