㋡ Nº192 Avoid going bust by building reputation & trust 🐢🤝

The quarantine continues in Amsterdam & likely where you are too.

But things are relaxing here. Schools & businesses are slowly re-opening. The eeriness, awkwardness and tension in public spaces is dissolving. At least here in The Netherlands, a daily life not under the corona cloud is visible on the horizon. Personally, of course I’ve been riding to help stay sane. Avoiding people but exploring new places has been my big ride M O.

On my rides, I think about how for many people around the world, the stress is more serious than ever and the future remains uncertain. Regardless of local lockdown laws or exacerbated stress levels, the times are turbulent for every one. But weren’t they already? The rat race wasn’t working.

So what s/were/are we doing about it?

Considering that I try to keep this newsletter aimed at helping, I stalled for a week with this issue. I was looking for a message to share that could help make things better.

I found my spark when I finally made the time to listen to this only month old Seth Godin interview by Magali De Reu about marketing in the time of corona.

“People often have what they need, but seldom what they actually want. […] When society is hit by a crisis, you can do three things: react, respond or initiate.” — Seth Godin

• Reacting means a negative reaction to external input, such as news or medication, for example