( ¬ _ ¬ ;) Nº271 Muitas vezes o coração, não consegue compreender, o que a mente não faz questão ❤️ 🤔

Jon Woodroof
5 min readSep 3, 2023

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Hello!

I took 2 hours this morning to send this issue from our hotel on the Portuguese coast in the small but well-known surfing town of Ericeira! Kristy & I are here for our friends’ Sjors & Sanne’s wedding. Sjors has worked at pr.co (the tool we use for our newsroom) as long as I’ve known him. Sjors & I have done several big rides, bikepacking races & tradeshows together. Kristy & I are honored to be here for the wedding & very excited to be exploring Ericeira. : )

I spent some time thinking of a rhyming subject line and thought to do it in Portuguese. The phrase above translates to:

“Often the heart can’t understand what the mind doesn’t care about” “Life on Mars?” by Seu Jorge — Track 2 on The Life Aquatic Studio Sessions

An opening lyric that is certainly open for interpretation & not translated from Bowie’s original song. Apparently Bowie was more than ok with that too!

In other news,

Wish me luck practicing Portuguese & look out for another issue next week!

As always, thank you for reading & sharing this newsletter,

Jon

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Cycling

#TryOmnium in Sept. for a Chance to Win an Omnium Cargo Bike!

Wheelrunner is the only spot in Amsterdam to #tryomnium! But this is a global campaign! : )

#TryOmnium this September & Win!

#TryOMNIUM is a month long opportunity to visit your local OMNIUM dealer, do a test ride and then go into a draw for a chance to WIN* an OMNIUM bike of their choosing.

Twotone Amsterdam

Why do Cyclists Shave Their Legs?

Winning By a Hair

For cyclists, it’s a drag when you don’t shave your legs.

NautilusCharles Digges

Hat tip to Mark for sending this one through! I always tell people the shaving is for vanity ; )

Cargobike Culture is a weekly newsletter all about cargobikes.

Odd jobs on cargobikes

Plus a new Cannondale cargobike, uninsurable bakfiets and newsletter recs

Cargobike CultureCargobike Culture

Thanks James for linking to the Twotone newsletter! I got the inclination to reciprocate! : )

Ideas

𝗦𝘁𝗼𝗽 mixing up PR with media relations! 🚫

Leoni Janssen on LinkedIn: 𝗦𝘁𝗼𝗽 mixing up PR with media relations! 🚫 𝗦𝘁𝗼𝗽 confusing… | 15 comments

𝗦𝘁𝗼𝗽 mixing up PR with media relations! 🚫 𝗦𝘁𝗼𝗽 confusing everyone 🙏 Public Relations is the entire field in which Relations (mutual understanding… | 15 comments on LinkedIn

LinkedInLeoni Janssen

“If PR was Italian food, then media relations would be limited to spaghetti.” What’s the 🍕 of PR?

Why Europe is a magnet for more Americans

Why Europe is a magnet for more Americans

The number seeking to escape violence and political strife in the United States is small but growing

The EconomistThe Economist

This month is 10 years in Amsterdam for me & I even have a Dutch passport now! I love to help people make the move (most recently Aaron from Aarn & his wife Kathleen), so lemme know if you’re keen!

Ramping up Innovation in Cooling Workwear Due to Extreme Heat

Cooling tech

Innovators turn down the heat as demand grows for cooling tech for workers.

Wunderman ThompsonMarie Stafford

Two weeks ago, I shared an article about the future of work in a warmer world. Then I saw this!

Friends

Life in the Peleton Podcast: Fixed Gear Riding with FYXO

Family-friendly fun or an inspiring networking and information gathering for your work!

My friend Tom helps the International Cargo Bike Festival (ICBF), and this year, they’ve teamed up with Fully Charged LIVE Europe for a hybrid B2C and B2B event covering not only cargo bikes but also e-bikes and all other forms of electric mobility.

Don’t worry, the ICBF will keep its character — the cargo bike expo will have its own area, and they’re expecting over 50 exhibitors. In addition, we’re hosting an extensive and wide-ranging selection of speakers across the three days. More info here

Paracyclists leave their mark at Leadville & SBT GRVL

Course records, record numbers, and unlimited inspiration: Paracyclists leave their mark at the Leadville Trail 100 and SBT GRVL

Meg Fisher and Steven Wilke set new course records on the notoriously difficult courses while dozens of other paracyclists participate in inclusive categories.

VeloBetsy Welch

Awesome to see my friend Meg earn the fastest known times at both Leadville & SBT GRVL!

Radness

Terry Barentsen Chasing Strangers | Insane Street Skater

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Jon Woodroof
Jon Woodroof

Written by Jon Woodroof

Weekly 💌 delivered to your 📬 about Cycling, Startups & Sales + a dose of radness from @jonwoodroof of @twotoneams 🚴

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