ƪ(‾_‾)ʃ Nº193 Zoom gloom & opportunities that loom 🔎 ☁️

Hello from The Baarsjes in Amsterdam!

As the uncertainty of this era ushered by the novel coronavirus continues to unfold around the world, I (like most people) am trying to make sense of it through the lens of my work, my family and myself.

So, when an email from Monday and Partners came through this week with the subject line ‘What’s on your mind?’ & title text: ‘Musings on the New Normal’, I was keen to read it.

I’ve known Monday and Partners’ founder, Dylan DiBona, since 2012 via his SF based cycling club, Mission Cycling but we’ve yet to actually ride together! Well, Dylan is offering 45min brainstorm sessions not unlike the one the Twotone team and I did with Ashley Usiskin recently.

So, what did Dylan’s ‘on your mind’ email about the ‘new normal’ entail? Check it out:

01: ADAPT > PANIC

Pretty much everything in our world has changed in just a few short weeks. Some of this change is permanent, some of it not, but all of it demands that everyone involved in connecting brands with customers change, too. That’s okay. Done correctly, change is fun. Change is effective. Change is never dull.

02: REMOTE WORK IS NOT A FAD

Remote working is a remarkably effective way to do business, and while it’s pretty much the only way now, you can bet it’s going to remain a big part of our day-to-day lives in the future.