ᘳ º ⏏ º ᘰ Nº228 Don’t procrastinate, just create! ✨ 🎨

Hello!

I’m officially back on the weekly rhythm! And, I even found the time to include intro text closely tied to the subject line rhyme! ; )

This HBR article by Li Jin, talks about how the creative economy on platforms like YouTube and Instagram look a lot like the U.S. economy (and I’d wager — from my experience — also other (inter)national economies too). Jin says there are a few big winners but a lot of people hustling to make a living and barely getting by and, she writes, it doesn’t have to be like this. I agree.

The author recommends 10 policies that platforms could adopt to broaden opportunities for creators, the platforms themselves & brands. I’d wager 90% of readers here (including me) create content in some shape or form, so, let’s go!

1. Focus on content types with lower replay value: “How many times can a person listen to the same podcast episode? Probably not many before the content becomes repetitive and boring. In contrast, one can listen to a favorite song on repeat ad infinitum. To create a more equitable creator ecosystem, platforms could direct users to content types where there’s a greater appeal in experiencing a wide array of content.” My .02? I think Echobox is doing this great live on their site and thereafter with Mixcloud. I even think this is why things like reels are being pushed. High engagement but low replay value, just keeps you coming back!
2. Serve heterogeneity in user preferences &…