ᶘ ᵒᴥᵒᶅ Nº212 | 2021; We’ve got awhile to wait for it to get great. 🐛 🦋

Hello!

Can you believe it? We’re two weeks out from the end of everyone’s least favorite year ever. Even the people I know who had a ‘good’ year, don’t call it anything other than a bad year. And, as Boris says below: “2021 won’t be a cakewalk either.” 😅

At least for Twotone, this year is wrapping up with some new client kickoffs, some great launches, media wins & market growth for some long-standing customers, and a modest 6-year anniversary cycling cap (They look awesome!) that we’ll put up for pre-order soon instead of our annual anniversary party at our office. Last year ‘s was a rager!

So, this week I poked around for articles, bullet points, and fodder for the typical action-oriented preamble that prefaces this nearly weekly missive over the past 211 issues.

Anything from a bittersweet recap to a handful of reasons to have the hope that 2021 will bounce us back to normal would have been fine. (Is ‘normal’ even what we’re after at all?) Right as I realized that that silver bullet article didn’t exist…

I found Wajahat Ali’s one day old NYT OpEd & spoiler alert: “most of the issues that made 2020 feel like a horror story will roll along with us into the new year.” ¯\_(ツ)_/¯

“[We] us must confront the brutal realities head-on. Let’s resolve to be patient and steadfast. Let’s resolve to spend 2021 fighting for science, facts, democracy and compassion and…